Playbook

🐶

Generative AI

🕺

Playbook 🐶 Generative AI 🕺

Build brand in a Gen-AI world.

The all-in-one playbook that teaches you how to leverage Gen-AI and build strong, unforgettable brands for you and your customers.

€399 excl VAT

It’s time to buckle up.

Brands are rushing to integrate AI, but most will ultimately produce more generic content. The real opportunity? Using AI to help brands stand out, scale their personality, and build unforgettable brands that can move quickly.

✔️ Understand how Gen-AI is reshaping brand-building

✔️ How to design a brand mascot and other characters

✔️ How to tell engaging stories with video/sound

✔️ Actionable workflows and easy-to-use tools

✔️ All bundled in a comprehensive and easy-to-use Notion guide

The guide will be ready by end of September

What you’ll learn

  • Designing your brand mascot

    Learn how to start creating your own brand mascot from scratch using Gen-AI. From initial ideation to final character

  • Training an image model

    Learn how to train a model on your brand character or style.

  • Video generation tips

    Learn how to tell engaging stories with your brand assets with the latest video models

  • Tools & workflows

    Midjourney, Krea, Scenario, Elevenlabs, Higgsfield, Suno, Topaz, …

Meet your instructor(s)

Stef Hamerlinck

I'll be there too

😉

I'll be there too 😉

Stef Hamerlinck is a brand builder exploring the new frontier where creativity meets generative AI. Through his work with brands like Alan, Breev, Knokke, Skinn, and his mischievous mascot ‘Marcel’, Stef shows how AI can unleash brand assets, spark new forms of storytelling, and make branding more entertaining in an age of endless content.

To infinity, and beyond.