Brand mascots

Give your brand a face people won’t forget .

Mascots are your brand’s most powerful — and most overlooked — asset. I help brands and their teams create, grow, and actually use mascots that don’t just represent the brand — they magnetize it. Together, we build characters that are memorable, lovable, and unmistakably yours .

Why work with me?

Backed by science

This isn’t guesswork. I use proven marketing science to craft mascots that stick — grounded in principles like memory structures, fluent devices, and distinctiveness. Every character is built to boost recall, brand affinity, and long-term impact.

Built by a Branding Expert

With over 20 years of hands-on experience building brands, I know what works — and what doesn’t. Your mascot isn’t just a cute face — it’s a strategic brand asset, developed with the same care and clarity as your logo, tone, or campaign.

Powered by Generative AI

Why stop at just one version? With the latest generative AI tools, we can scale your mascot across images, videos, and formats — fast. That means more content, more consistency, and more creative magic at a fraction of the time and cost.

Some recent work

Knokke kids

Together with Skinn, I helped Knokke bring their 3D mascots to life by training a model, generating new video’s and educating the team

“The collaboration with Stef went very smoothly. He immediately understood our needs and offered the right solution—exactly what we were looking for. Everything went very quickly, from first contact to quote to execution. Stef is open to feedback and thinks along quickly and proactively with the client in mind.”

Hyacintha Gentils, SKINN

Alan

I’ve been helping Alan for a few years now to power their marketing with Generative AI magic through image & video generation

Breev

I recently helped out Breev with the creation of their new mascot. After that I trained a model and educated the team on how to generate their own content using the mascot.

Play with me!

Services

From mascot creation & setting up the tools to training your team to become a creative powerhouse, I’ve got you!

  • To make your mascot truly scalable, I train a custom AI model that can generate consistent, high-quality images of your character in endless variations. Through multiple training generations, I build in flexibility and range — so your mascot can adapt to different moods, formats, and scenarios while staying unmistakably on-brand.

  • No mascot yet? No problem. I design original characters from scratch — either as a creative starting point for illustrators and 3D artists, or as a direct input for AI model training. Whether you’re after something playful, iconic, or deeply rooted in your brand story, I help bring the perfect character to life.

  • Ready to see your mascot move? Using the latest generative video models, I animate your character for use across campaigns, social content, stickers, and more. From subtle motion to full storytelling, your mascot becomes a dynamic part of your brand experience.

  • Empower your team to create. I train in-house teams to generate images and videos independently using the mascot model — unlocking more creativity, faster output, and less reliance on external agencies. It’s a game-changer for brand content: high-quality, low-cost, and totally in your control.

  • A mascot is only as powerful as its stage. I help you activate your character in a way that fits your brand — from cinematic ad campaigns and toy lines to wild city activations. Together, we turn your mascot into a recognizable, lovable brand icon that earns attention and builds loyalty.

“"Stef is great to work with and delivers more than expected. Thanks to a clear step-by-step process and regular feedback loops, he developed a mascot that’s not only visually appealing but perfectly aligned with our brand. Plus, it’s ready to go in multiple formats like graphics, video and gifs thanks to a trained model and smart use of reusable templates. Unlike traditional mascot creation, where you’re stuck redrawing 3D models and going back and forth with an agency for every variation, this approach is faster, smarter, and way more flexible.".”

Patrice Boone - Head of Marketing Breev

Not convinced yet?

Discover the true power of brand mascots in my documentary from branding icons and scientists like Jenni Romaniuk, Phil Barden and many more.