Brand-builder, mascot freak and the blue dog’s best friend.
From branding agency to global brand consultant.
About 20 years ago, I co-founded a branding studio called Ollie. After a few years as a brand designer, I specialized in brand strategy. Now with over 20 years of experience at brands like Unilin, Alan, RAA, and many more, I help brands globally with building strong, memorable brands through strategy & design .
Building a strong personal brand and newsletter.
After over a decade of podcasting and interviewing marketing legends like Byron Sharp, Jenni Romaniuk and many more, Let’s Talk Branding is now Marcel’s Lab, a thriving newsletter about the power of brand-building through brand mascots and generative AI with over 4300 subscribers.
Appearances and accomplishments.
Recent events
Boldhouse creative summit: Sharing the stage with industry legends such as Musketon in an event powered by Sony.
Tectonic Main stage Keynote: It was an honor to talk at the main stage of thé AI conference in Belgium.
Future of the museum at Atomium: Fun talk about the future of marketing for the art world, with Marcel doing a little dance on the Atomium.
Keynote? Interview? Team workshop? Shoot me an email.
P.S: Marcel might come too.
Recent interviews
What the helvetica: Podcast interview with industry icon Michael Janda about the future of branding and AI.
Logo geek podcast: I chat with my good old buddy Ian Paget about how to make a mascot with AI.
Klimb podcast: Fun chat about building the brand at Alan, the agency days, generative AI and mascots.
Brand breakfast: Deep dive into the world of brand mascots, from the strategy to the launch (Dutch).
Making waves: After legends Average Rob and Byron Sharp, it was my turn to talk to Stephen in the epic bathtub podcast (Dutch).
Upcoming Events
CMA Creativity Week
June 8th, Online
Calgary
Closed event
Characters are your moat.
Stef Hamerlinck