Strategic thinking is often seen as the opposite of creative thinking. In my experience, creativity and strategy can strengthen each other enormously; that's why I believe in the unique set of skills of a ‘brand-builder’.
Building the foundations through brand strategy
Brand strategy is the foundation for branding and marketing. Through a thorough analysis of consumer, category, culture and company, we develop a perspective with well-founded and clear long-term choices.
Stuff like: brand messaging, brand audit, consumer research, competition analysis, category insights,...
Creating distinctive brand assets
Brand name, logo, corporate identity, packaging, website... Each of these aspects is part of your brand experience. It is therefore important to design a consistent and distinctive style for your brand.
Stuff like: logo design, brand mascots, generative AI tooling & packaging.
Giving your brand character is one thing, talking about it is another. Together with your marketing team we construct the right messages on the right channels.
Stuff like: creative briefing, campaign idea, art direction, advertising concept.
Bring your brand to life with brand-building campaigns.
Coaching & consulting
Not every problem requires a rebrand, or a repositioning (in fact, most require the opposite). Tailored to your problem, we can always look for the right solution. This can be a workshop or working week with your team, or a one-on-one coaching call, you name it.
Stuff like: workshops, coaching, consulting, inspirational talks, …
Collaboration?
Let's check if we're the right fit first. A short phone call or video call to see how I can help you with your challenge.