Stef HamerlinckMascot studio
The tracker, brought to life.
Sensolus tracks containers, roll cages and pallets in places nobody wants to be. In a category with zero mascots among seventeen competitors.
Their tracker already had a face waiting in it. So the character is the product: same shell, same eyelets, same label, brought to life.
You are inside. He is not. 53 seconds in English, French and German.
Tracky is the TRACK 1100 with eyes. Same faceted shell, same mounting eyelets, THIS SIDE UP on his back and TRCKY11 on his plate.
Fearless in the worst conditions, zen in the chaos. And the green light only comes on when he talks.
The TRACK 1100Tracky
Most days Tracky wears nothing at all. But when the job calls for it, he suits up. Three agents, three kinds of work, and nothing ever covers his belly.
Containers, roll cages, pallets: each one a set. The little tags cannot reach home on their own, so they whisper to Tracky and he passes it on.
He never speaks in bubbles. He sends notifications. A funny headline over one true data point.
Wherever there is a container, there is a Tracky story. Frozen ports, desert highways, a freight train crossing the Rockies. One line drops him into a new scene, at his true size, always himself.
Tracky on a container half buried in an Antarctic blizzard
Tracky starts conversations before we’ve said a word about the technology.
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