Stef HamerlinckMascot studio
A magpie that finds your money.
Vwala helps you stop overpaying. Quietly, every month, across every bank. Smart product. Dry brand.
They needed a face: playful, accessible, warm, and someone you would trust with your money. A magpie sees what others miss, and brings you the gold.
Finn launched with the new Vwala identity by Three Sixty One. The brand reel, also by Three Sixty One.
A magpie. Matte-black vinyl, round purple glasses, a three-spike crest and a streetwear wardrobe.
Those three spikes became the Vwala logo, so the mascot and the brand share one shape. Cool enough for a billboard, clear enough as a tiny avatar.
Finn shows up wherever your money needs a hand. Waiting tables, checking your bills, guarding your savings. One line drops him into a new scene, and he always looks like himself.
Finn as a waiter: "Reserved for you"
Finn now lives on billboards, on vwala.be and inside the app, popping up whenever there is good news.
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