Stef HamerlinckMascot studio
With you through it all.
Donna is an AI sales assistant. She preps field reps before every meeting and handles the CRM admin after, so they can spend their days with customers.
Donna already existed. The challenge was to bring her to life: give her a personality, a story and a world of her own.
She started as a friendly face in a chat window. Nice, but easy to forget the moment you close the app.
So she got a life of her own. Donna is the companion who sees reps through it all: the early briefing, the long drive between visits, the follow-up nobody wants to write. She takes initiative, she jokes, she has opinions. Not an AI avatar, a colleague with real personality.
BeforeDonna today
Donna lives in our world. Real offices, real roads, real people. She is the only animated one in the room, so you spot her right away.
Wherever a rep needs her, Donna shows up. A factory floor, a showroom, a hospital corridor. One line is enough to drop her into a new scene, and she always looks like herself.
Donna behind her desk, briefing a rep before the meeting. Cinematic, golden window light.
Donna is out there, helping her field sales heroes close deals. From partnerships with SAP, Salesforce and Mediafly to a wink from the Las Vegas Sphere, she is showing up everywhere.
And every time she shows up, it makes a post people actually want to share.
Some messages need a bigger screen. 💜
So I borrowed the biggest one in Vegas to wink at every field rep out there. Go close that deal, I've got the admin. 😉
#FieldSales #AI #SalesLife
Took the scenic route to work today. 💜
The view from the top of the Salesforce Tower is great, but my favourite seat is still the passenger seat, between your visits. Next stop: your CRM. 😉
#Salesforce #FieldSales #AI
At Donna, our branding is a key differentiator in the sales tech landscape. Stef helped us to raise the bar and open new doors.
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